ADELE’S “HELLO” BECOMES FASTEST VIDEO TO REACH VEVO CERTIFIED STATUS
By Jack Barnes
Adele’s music video for “Hello” is the fastest music video to become Vevo “Certified,” delivering over 100 million views in its first five days on the platform. Adele takes over first place from Miley Cyrus, whose “Wrecking Ball” video crossed the mark in six days.
Adele premiered the video for her new single “Hello” on October 23rd, where it promptly delivered over 27 million views across the platform in the 24 hours following its premiere, setting a new record.
Vevo’s video view counts represent the only definitive and official metric across all digital platforms because of its scale and reach, which includes online, mobile and tablet, connected devices and syndication partner sites. Videos “Certified” by Vevo have achieved a similar milestone to that of the RIAA’s Gold and Platinum certification for audio.
Vevo is the world’s leading all-premium music video and entertainment platform with over 12 billion monthly views globally. Vevo brings a library of 150,000 HD music videos, exclusive original programming and live concert performances to everyone on the planet who loves music. Viewers can watch on-demand through Vevo.com, the mobile web and apps for mobile/tablets and TVs, or through Vevo TV, the always-on broadcast-style linear music channels built by expert human programmers. Additionally, Vevo syndicates its catalogue to dozens of sites across the web giving music fans the option to view their favorite programming anywhere, anytime. It is Vevo’s massive scale and reach that has attracted more than 1,100 brand marketers around the globe since its launch in 2009.
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