adidas Consortium | #SneakerExchange | Sneakerboy x Wish
The next chapter of Sneaker Exchange in 2017 takes us underwater, bringing together up and coming Australian Sneakerboy and Atlanta’s leading sneaker spot Wish. Two brands with a clear vision were given access to adidas’ wide spectrum of materials and production technologies and they deliver a product that is both, novel and exceptional in design and functionality.
The partners present a PureBOOST and an updated Climacool 1 in a novel Primeknit execution. Both styles are striking in the use of the knit technology with a completely new take on branding and detailing.
Delving in to the inspiration behind this collaboration, Sneakerboy’s stores are all situated on the Australian Coast so the retailer looked to the sea for inspiration and began exploring aesthetic references to the box jellyfish, the world’s deadliest jellyfish. Its translucency and luminescence were the starting point for the collaborative design process. Even though native to the Australian waters, Wish also knew of this particular jellyfish: the Atlanta Aquarium is one of only four institutions in the world which houses the specimen. A great coincidence and exceptional link between these two brands.
The Climacool and PureBOOST are available for pre-release at @sneakerboy and @wishatl May 13th, and May 20th at global Consortium accounts.
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