Cinemark Launches Their Own Movie Subscription Service And It Has A Key Difference Versus MoviePass
By Dan MacRae
Trumpeted by the theater chain as “the first program of its kind,” Cinemark’s “Movie Club” doesn’t go the movie-a-day or unlimited screenings per month route like MoviePass has. Instead, the Movie Club has subscribers pay a monthly fee of $8.99 and in return customers can see one regular 2D movie a month (with additional tickets costing $8.99) and receive a 20 percent discount at the concession stand. Essentially, instead of banking on quantity with the subscription, Cinemark’s approach isn’t to aim for obsessive cinephiles. According to the chain, the service they offer was crafted from customer research.
“We are thrilled to launch our proprietary movie membership program that is completely consumer research-driven,” said Cinemark CEO Mark Zoradi in a statement. “Based on the feedback we received, we designed Movie Club with all of the features and benefits that moviegoers desire most in a membership program without any of the hassle, enabling our guests to enjoy …read more
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