The Estate of Tupac Shakur in partnership with Bravado, Universal Music Group’s industry-leading merchandise and brand management company, celebrated the unveiling of Tupac’s Powamekka Café and gave guests an intimate preview of the Tupac by VLONE collection.
Who: Nas, ASAP Bari, Yara Shahidi, Dave East, Dev Hynes, Marcc Rose, The Skins, Eddie Huang, Ronnie Fieg along with Tom Whalley, trustee to the Estate of Tupac Shakur, Mat Vlasic (CEO Bravado), John Seymour (owner, Sweet Chick)
Photo Credit: Getty Images
VLONE, which rose to fame along with the A$AP Mob embodies the successful intersection of music, culture, and fashion that the hip-hop rooted collective has become most known for. Founded in 2011 by creative director ASAP Bari, VLONE is a favorite of celebrities including Kanye West, Playboi Carti, Drake, The Weeknd and Virgil Abloh. The brand has had great success as both a clothing line and a lifestyle with pop ups at Art Basel Miami and Hong Kong, SXSW, NBA All Star Weekend and NYFW. The brand has collaborated with Off White, Colette, and Fragment and is most known for their recent collaborative Nike Air Force 1 shoe which debuted during ComplexCon.
“VLONE is just a lifestyle: live alone, die alone. People these days are just adapting to that lifestyle, whether you feel ostracized from society for whatever reason; your own internal reasons. A lot of people adapt to the lifestyle and manifest that lifestyle into a clothing line. It’s just how we life everyday amongst each other.”
Bravado is the leading global provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 cities and provides services including sales, licensing, branding, marketing and e-commerce. Their extensive global distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer packaged goods and unique experiences.
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