Emerging from under a quiet shroud of mystery, Lonr. arrives as a singular and cinematic talent whose vital and vibrant vision piques fascination as it blurs the lines between soul, soundtracks, and simmering Hip-Hop. After being uprooted from Los Angeles as a child and moving to Cape Cod, MA, Lonr. grew up feeling like the odd one out. Upon installing music software in high school, he entrenched himself in beat-making, creating his own universe to exist in. Inspired by the likes of Pharrell, OutKast, and Tyler, The Creator as well as film scores for Star Wars, Interstellar, and The Pursuit of Happyness, he developed his production chops and songwriting talents through countless hours by himself in front of the computer. On his way up, he became a sought-after songwriter, crafting hits and building worlds alongside other artists. By 2019, he found himself up for multiple GRAMMY® Awards for contributions to H.E.R.’s discography, winning two. At the same time, he began to quietly assemble what would become Lonr.’s own project, Land of Nothing Real. Enjoy this video stream below after the jump and please share this with friends.
“I always zone out and go into my own little world,” Lonr. explains. “That’s the Land of Nothing Real. If you don’t like where you are, you can escape into another realm. This project is really about love, longing, and desire. Those topics are always on people’s minds. I’m examining them with melodic and dreamy songs.”
The seven track project includes collaborations with H.E.R. and 24kGoldn, and finds the budding star coming completely into his own. A self-titled affair (Lonr. = Land of Nothing Real), the singer, rapper, songwriter and producer expertly weaves together introspective ruminations on songs like “Make The Most” featuring H.E.R., “Time” and “Jump” next to turn-up refuge anthems on songs like “Lit” featuring 24kGoldn and his break-out single “A.M.” All of this is delivered with a singular style, entrancing vocals, and soul-baring lyricism.
Capturing palpable and relatable emotion, Lonr. might just make you feel a little less alone: “I want listeners to feel like this is something new,” he says. “Most of all, I hope they resonate with me and feel like they’re being heard and not so alone in this world.”
Props to LONR.
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