By Jack Barnes
Vevo just premiered its first video, Alessia Cara’s ’Seventeen,’ on our new custom premiere site. We worked with the artist community on this concept and design, with the goal of creating an experience that was more special and tailored to each music video and to give audiences a more engaging and involved experience to connect with fellow fans. Each premiere page will be bespoke, with a special message from the artist about the song and video, and include a live chat for fans, (chat records are deleted regularly throughout the day). Audiences will also be able to sign up to receive additional content from the artists. Enjoy this video stream below after the jump.
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Props to Vevo