ASAP ILLZ + Scion AV Drop Video Project “Driven” [Video]


ASAP ILLZ – “Driven”

Scion and A$AP Illz release “Scion x A$AP Illz Driven,” a short commercial pop art film by the wunderkind designer of the famous Harlem hip-hop mob. The video is Illz’s contribution to the Scion Artist Partnership Project, an ambitious year-long culture initiative wherein a mix of fresh talent and recognized legends each create videos reflective their work. Enjoy this video stream below after the jump.
It comes as no surprise that for his part, Illz wanted to reimagine the idea of the car commercial. Creating dual realities, one white and the other black, Illz pays homage to minimalism and high contrast while combining his influences of design and fashion into his reimagination of the brand and car.

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