New Jersey native atm specializes in breezy and textured flexers’ anthems, as memorable as they are digestible. Making a statement with eight self-assured tracks, atm shares atm, his debut EP, premiered by HipHopDX. Favoring organic instrumentation and atmosphere in his beats, atm uses his rhymes like a painter uses brushstrokes, with precise bursts of cadenced rhymes piling up to create an artful picture. The Mass Appeal Records signee created much of the EP in collaboration with producer Cor Blanco, who crafts an enveloping sandbox for atm to play in, combining gentle topline sounds, often from guitars or ukeleles, with rattling bass and trap drums. Focusing in equal measure on romance and flexing, the new EP boasts spritely relationship dramas like the ukelele-driven “issues,” bass-
The new EP kicks off with “rush,” atm’s breakout viral hit. Released in the Summer of 2018, “rush” quickly caught fire on streaming services, earning placements on Spotify’s Mellow Bars (761k followers), Dorm Daze (212k followers), and With You (56k followers) playlists. Spurred on by playlist support and word-of-mouth, “rush” racked up 1.3 million streams on Spotify and 212k SoundCloud plays. Earlier this month, atm dropped the Lonewolf-directed video for “Rush,” a charming and lo-fi portrait of a relationship, as atm and his girlfriend explore L.A.’s Little Tokyo district. Packed with inventive visual effects, including some stop-motion animation and creative color saturation, the video perfectly captures the vibe suggested by the spindly guitars that speckle the song’s Cor Blanco-produced instrumental.
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