By Jack Barnes
As Pepsi brilliantly reminded us with Lady Gaga‘s Zero Sugar Super Bowl LI Halftime Show earlier this year, the iconic brand is one of the biggest supporters a musician can have and that includes those acts just making their way into mainstream consciousness.
Today, Pepsi introduces the second wave in its emerging artist platform The Sound Drop. Fuse is happy to exclusively reveal that Bebe Rexha is the first of several talents to be recognized throughout 2017, following Alessia Cara, Jidenna and Lukas Graham who kicked off the program when it launched last August.
The timing is perfect for an artist like Rexha—whose new EP All Your Fault: Pt. 1 drops on Friday and includes “I Got You” that recently hit Top 20 on pop radio—as it gives her supporters, and loads of potential new fans, the opportunity to connect with her and the singer’s story via platforms on iHeartRadio, Shazam, Viacom and beyond. Read More….
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