By Jack Barnes
Armed with a freshly-inked record deal with Atlantic Records, 14-year-old Bhad Bhabie’s massive personality and prolific work ethic is paying off. After releasing her debut single “These Heaux” in late August, the viral sensation became the youngest female rapper to debut on the Billboard Hot 100, coming in at #77. “These Heaux” peaked at #1 on Spotify’s Viral US and Global Charts, while earning over 5 million streams on the service. The video, released two weeks later, exploded with 2 million views in the first 24 hours and has already racked up more than 28 million views in three weeks. Enjoy this video stream below after the jump.
With her new video, a combo of two songs, “Hi Bich / Whachu Know,” Bhad Bhabie flexes her new lifestyle while dismissing her objectors. Based on the media circus surrounding her court case and career, the video for “Hi Bich” depicts her journey of being forced to retire “Danielle Bregoli” only to rise from the ashes, stoic and fierce as ever, officially, as Bhad Bhabie.
Bhad Bhabie may be young, but she is no newcomer to music and expression, ditching school in South Florida to rap with her friends in an abandoned garage. A fiercely independent young woman with a rebellious streak, Bhad Bhabie found notoriety in 2016 when a video of her appearance on Dr. Phil went viral, spawning a “Cash Me Ousside (Remix)” that reached #73 on the Hot 100. Since falling into viral fame, Bhad Bhabie has taken her popularity into her own hands, building up her social media brand and becoming one of the fastest-growing accounts in Instagram history, multiplying from 400 to 11.3 million followers in just 6 months and reportedly making millions of dollars in endorsement and promotion deals. With virtually no promotion, her emoji app BHADMOJI charted at #1 in the App Store in the US and Canada. With a massive social media audience, a record deal, a skyrocketing single, along with popular remixes like her freestyle over Kodak Black and XXXTENTACION‘s “Roll In Peace” and Tee Grizzley’s “D to the A,” Bhad Bhabie has already shown that she is more than just a meme and is here to stay in the rap game.
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Props to Danielle Bregoli