Bobby Brackins

By Jack Barnes

Like an Instagram model’s timeline come to life, the video for Bobby Brackins‘ infectious “Joyride” is a feast for the eyes. Catching all the sun rays are Bobby, Austin Mahone, and their lady friends riding dune buggies and parlaying on the warm beach sand, creating the perfect adieu for all our Summer Sixteens. “Joyride” is the latest single from the first in a series of three EPs by the Oakland native, entitled To Live For…, which was released earlier this year.  Enjoy this video stream below after the jump. 
Best known for co-writing radio anthems like Chris Brown‘s “Loyal” and his own “My Jam,” featuring Zendaya and Jeremih, the Grammy-nominated rapper/songwriter boasts more skills in his arsenal and he showcases both his singing and rapping talent on this standout track. To Live For … is the first EP of a trilogy, preceding To Kill For…, and To Die For…, and features a powerhouse roster of guest artists, including Ty Dolla $ign, Zendaya, Eric Bellinger, Austin Mahone, Jeremih, G-Eazy, Marc E. Bassy,Wash, and his budding artist, Mina.

Bobby Brackins has established himself as an architect of the new California sound, co-writing hits including Tinashe‘s “2 On,” and Chris Brown‘s “Loyal.” More recently, he co-wrote the hit Ty Dolla $ign single “Saved,” which features fellow Bay Area artist E-40 and boasts super-producer DJ Mustardbehind the boards. Brackins also joined forces with DJ Mustard in late 2015, co-writing “In My Room,” a collaboration with DJ trio Yellow Claw featuring Ty Dolla $ign and Young Money rapper Tyga. Brackins was also featured in a Forbes interview, giving insights on his career as a hitmaker and solo artist, writing a summer banger of his own, “My Jam” with Zendaya and Jeremih. Bobby Brackins is thriving- and he’s ready to step into the spotlight as a writer, rapper, and solo act in 2016. Fans can expect the second installment of his EP trilogy, To Kill For… before the end of the year.

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