By Jack Barnes
This week Lil Yachty visited Brother HQ in Los Angeles to chat about his new album and fans while simultaneously painting a photo of himself on a boat — easel and paint palette. Enjoy this video stream below after the jump.
Brother spoke with Lil Yachty about how much he reads into comments on the internet and how he makes people feel youthful again all while he painted a masterpiece. He also explains the difference between Lil Yachty vs. Lil Boat. Lil Yachty is currently promoting his new mixtape Summer Songs 2 and upcoming tour The Boat Show. He was a pleasure to work with and in great spirits
Note: This content can be viewed on Brother on Snapchat Discover from Friday July 22nd – Sunday July 24th. Brother will be on Snapchat during the weekends at this time but confirmed for daily content within the next month.
ABOUT BROTHER: Brother is the newest channel to be added to the Snapchat Discover platform.
Brother runs Friday through Sunday on Snapchat and will be putting out content daily within the month.
Tapping into the untouched 18 to 24-year-old male demographic, Brother will offer dynamic content
exclusive first to Snapchat Discover.
Each day, Brother will deliver a fresh edition straight to Snapchat Discover enriching and enlightening
our audience with useful hacks, fashion and grooming tips, sex and relationship advice, and a daily dose
of comedy. Brother establishes a sense of community and creates a space to laugh, go behind the
scenes, learn applicable life lessons, see the world, and so much more!
Elisabeth Murdoch Launches Men’s Lifestyle Brand on Snapchat
Los Angeles, CA: Rupert Murdoch’s daughter Elisabeth launched a Snapchat Discover channel called
“Brother” on Friday 7/15/16. Targeting millennial men, the channel’s content includes pieces like “How
Not to Work This Summer” and “How to Get Ripped-ish” along with exclusive celebrity interviews.
“We are delighted to bring Brother to life and energized by the potential of the Snapchat platform to
engage audiences,” Elisabeth Murdoch said in a statement to TheWrap.
Murdoch runs the U.K.-based media company Vertical Networks. As the company’s first brand,
“Brother” will publish content from Friday through Sunday each week, but will eventually move toward
a daily publishing schedule, according to Recode.
“This is the start of a journey for Vertical Networks where we are building content for mobile-first
audiences and it is great to be collaborating with the team at Snapchat,” Murdoch said.
The brand is currently only available on Snapchat, making it just the second Snapchat-only
property hosted on the app’s Discover platform.
Recode reports that Snapchat is an investor in Vertical Networks, owning roughly 40 percent of the
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