If you want to sell on Amazon, and push your sales upwards, the Buy Box is integral for that. Amazon is known to help brands generate good sales. In fact, statistics have suggested that Amazon leads to sales equivalent to $150 billion on an annual basis. To dig a little deeper, out of all the sales that are generated in the process, about ninety percent of the sales are generated with Amazon’s Boy Box.
Let’s look at the Boy Box at a deeper level as well as the different ways by which you can benefit from using the Amazon Boy Box when you sell on Amazon.
What Is The Buy Box On Amazon?
The Boy Box on Amazon refers to a small box like section that you see on the right-hand side of your product details page. It’s by using the Boy Box that your customer can access the ‘purchase now’ button as well as the option to add an item to their cart.
Amazon is an online marketplace that sells a variety of products from the platform as well as from third-party sellers. For every product, there are so many different sellers on Amazon. It’s a very competitive platform. Your Boy Box offers the inviting Call-To-Action button on the page.
To understand better, let’s look at the different ways in which the Boy Box is important if you want to sell on Amazon.
Why Is The Amazon Buy Box Important?
Amazon is a good marketplace to sell on. But it’s a platform ripe with competition. Not only does Amazon sells its own products on the marketplace, but other third-party sellers also use this platform to sell their products.
Having the Boy Box for your products comes with its own perks and benefits. Here are some of the different ways in which the Amazon Boy Box can help you sell on Amazon:
- Having the Amazon Boy Box helps you establish your position as a recommended product. When so many other brands are also selling the same product as yours, the Amazon Buy Box gives you an edge over your competitors. In fact, selling on Amazon with the Boy Box helps establish a sense of trust in your brand. It’s like an assurance that the product is worth the investment.
When buyers visiting the Amazon marketplace find the Amazon Boy Box on the product details page, it works well for your brand. It helps you reiterate the belief that your brand is a trustworthy one. It brings a sense of assurance that your products will be of top-notch quality and help you offer the best possible service to them.
The Amazon Buy Box enables customers to directly buy the product on the product page
- Statistics have shown that the Amazon Boy Box has accounted for around 82% of sales on Amazon. In fact, in some cases, Amazon Boy Box managed to account for 90% of sales on the platform. Keeping these numbers in mind, it only makes sense for you to have the Boy Box if you want to sell on Amazon. It’s all you need to amplify your sales. With so many competitors on the Amazon marketplace, it can be quiet difficult to stand out. But, with the Amazon Boy Box, you can enhance your sales and stand apart from other competitors. In fact, as a seller on Amazon, you should try your best to win the Amazon Boy Box for most of your products, as it will help you boost your sales.
- Another reason why an Amazon Boy Box is good for you is that it helps you draw the attention of your prospective customers on the Amazon marketplace. If the Amazon Boy Box is helping different sellers boost their sales on the marketplace, there’s a very clear reason behind it. The Amazon Boy Box is like a Call-To-Action inviting buyers to purchase your item. By having the Amazon Buy Box, your product page will look different from that of the other sellers.
- A very relevant and important reason why you should have the Amazon Buy Box is to ensure that you keep your ads running. When you don’t own any Buy Box on Amazon, the sponsored product ads will also stop running. Once the ads stop running, it causes a negative effect on the sales for your product. In the process, you also end up losing on your organic reach on the platform.
If you have already have an eCommerce website, then adding the Amazon sales channel to it will definitely increase your sales. eCommerce platforms like Shopify, make it easy to integrate Amazon with your store so retailers can have best of both worlds!
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