Ceraadi, Roc Nation’s sister duo taking over the streaming charts, take it back to sleepovers with friends and crushing over girlfriends and boyfriends in new video for ‘Dumbstruck’. The single, which was featured on their debut project Ceraadi’s Playlist, quickly grasped the hearts of their loyal fans, The Ceriders, letting them know its ok to fall in love and be a little “dumbstruck” over someone. Since the debut of the project, Ceraadi has garnered millions of streams along every music platform. Refinery 29 was quoted as saying “Ceraadi has been tearing up YouTube views at a marathon-like pace”. The Dumbstruck video premiered today on BET Jams. Enjoy this video stream below after the jump and please share this with friends.
During NYFW, the sisters performed “Dumbstruck” for the first time during the anticipated BOO HOO Fashion Show After Party, receiving great feedback from the crowd. Staying true to their personalities, the video is filled with fun and bright colors along with expressive scenes, to go along with the playful lyrics. “They boast unique personalities that perfectly balance each other, capitalizing on their differences and letting their counterpart shine rather than stepping on anyone’s toes. It’s the familial love and trust that not only keeps them intact through the uphill climb of a music career, but tightens their artistic vision and sound,” NYLON stated.
Saiyr, sporting hot pink waves, takes the lead in the visual where she meets a handsome guy and is falling hard – checking his social media, makes a shrine for him and even daydreams about a wedding. Emaza pulls Saiyr in to a fun and flirty breakout dance scene with everyone donning matching white button-down shirts and ‘Dumbstruck’ shorts.
Glued together by shared harmonies, Ceraadi not only complement each other in terms of fashion, fire, and ferocity, but they also finish each other’s thoughts musically. Saiyr raps with tenacity and nimble wordplay, while Emaza belts with soul and spirit. Together, these two sides form one dynamic, diverse, and distinct whole.
They tapped into this energy as children back in Cedar Rapids. Inspired by mom’s favorite classic R&B and hip-hop, they listened to everyone from Destiny’s Child, Ciara, SWV, and Janet Jackson to Wu-Tang Clan, JAY-Z, and Lil’ Kim. Their mother presented music as a refuge in the face of turmoil and uncertainty relocating thousands of miles across the country. Eventually, they ended up in Long Beach, CA where they stayed for five years before settling in South Central for four years. Around the same time, they started filming videos as an outlet from a dark reality and posting them on social media.
As their audience expanded in early 2019, their dance challenges and YouTube “Playlists” would typically crack the 1 million mark, and major brands enlisted them for high-profile social campaigns. Their indie singles “Active” and “Kung Pao” put up strong numbers online and captivated Roc Nation who hopped onboard. As their profile dramatically rose, they inked a major label deal with Island Records, setting the stage for Ceraadi’s official debut single “Loyal.” Underscored by throwback production right at home with their nineties influences, the song dips in and out of sassy rhymes before a heavenly and harmonic hook hypnotizes.
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Bay area Rapper and Entrepreneur Philthy Rich also know as the East Oakland Legend releases the highly anticipated, Big 59. The 30 track project includes collaborations from OMB Peezy, YFN Trae Pound, Sage The Gemini and more. Enjoy this audio stream below after the jump and please share this with friends.