By Jack Barnes
The love affair with Cheetos® and Cheetos-infused food is hotter than ever with Flamin’ Hot® Cheetos fandom at an all-time high. Reservations for last year’s first-ever Cheetos Restaurant sold out in minutes, and thousands added their names to the wait list. Since then, fans have clamored for another taste and continued to share their passion for unconventional Cheetos recipes – including everything from cupcakes to ramen and gelato.
Inspired by fans’ overwhelming desire for more Cheetos-filled culinary delicacies, Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, is turning up the heat and opening The Flamin’ Hot Spot, a new, limited-time restaurant in Los Angeles dedicated to the beloved flavor of Flamin’ Hot Cheetos.
The Flamin’ Hot Spot will open in the heart of Hollywood Hills, Calif., from September 18 through September 20. Fans will be able to see and be seen at the newest Hollywood hot spot by reserving a table on CheetosFlaminHotSpot.com and using the OpenTable plug-in starting September 13 at 10 a.m. PST/1 p.m. EST.
Cheetos and renowned Los Angeles chef Roy Choi have curated a Flamin’ Hot menu inspired by his signature taste and some of his most notable dishes – Hot Cheetos Burrito, Five-Alarm Cheetos Steak, XXTRA Flamin’ Hot Rice Bowl just to name a few! Each dish delivers the one-of-a-kind Cheetos flavor married with chef Roy Choi’s mastery of making spicy approachable and delicious.
“I have a fun side and a serious side. This is the fun me,” said chef Roy Choi. “I’ve wanted to pair Kogi and Chego items with Flamin’ Hot Cheetos for as long as I can remember, and now all of those late nights, road trips and the Cheetos dishes I have imagined can come true. I know the fans have thought about putting Hot Cheetos in a Kogi burrito – well, so have I and here it is and more!”
The three-course menu will offer a variance of spice and is rounded out with a few sweet treats. Priced from $11 – $32, the delicious menu is a Cheetos feast of which dreams are made:
Flamin’ Hot® Elotes (V)
Flamin’ Hot® Chipotle Ranch Wings
Cheetos® Sweet n’ Spicy Chili Meatballs
XXTRA Flamin’ Hot® Rice Bowl (V)
Hot Cheetos® Burrito (V)
Flamin’ Hot® Fries (V)
Five-Alarm Cheetos® Steak
Cheetos® Sweetos™ Hot Cake (V)
Chester’s Cheetos® Churros (V)
“Hot” Chocolate Shake (V)
“When we opened the first Cheetos-inspired restaurant, The Spotted Cheetah, we were overwhelmed by the response and excited to see the enthusiasm our fans had for a premium Cheetos-culinary experience. We knew we had to bring it back,” said Brandi Ray, senior marketing director, Frito-Lay North America. “Chef Roy Choi is the ideal partner to masterfully capture the signature Flamin’ Hot Cheetos kick in our one-of-a-kind menu, and Los Angeles’ incredible passion for cool culinary experiences makes it the perfect location for The Flamin’ Hot Spot.”
Flamin’ Hot fans who aren’t able to attend the restaurant can get a taste of some of these recipes through participating partners. Select Walmart Online Grocery shoppers in the LA area will be surprised with a Flamin’ Hot Cheetos gift box that includes Cheetos product & ingredients for selected recipes, while supplies last, on September 16 and 17. Cheetos lovers can also order fresh ingredients for select Flamin’ Hot Spot dishes to be delivered direct to their door through AmazonFresh and WalMart Grocery Delivery. All of the recipes will be available to download at CheetosFlaminHotSpot.com for fans to create and enjoy with family and friends at home.
The Flamin’ Hot Spot will be located at 1835 North Cahuenga Boulevard in Los Angeles from September 18 through September 20. Reservations are limited and based on availability. Visit CheetosFlaminHotSpot.com to find out more details, and follow @Cheetos on Instagram or @ChesterCheetah on Twitter for announcements and updates.
Cheetos is one of the many brands that make up Frito-Lay North America, the $15 billion convenient foods division of PepsiCo, Inc. (Nasdaq : PEP ), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.
Walmart Inc. helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, nearly 265 million customers and members visit our more than 11,200 stores under 55 banners in 27 countries and eCommerce websites. With fiscal year 2018 revenue of $500.3 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.
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Props to Frito-Lay