By Jack Barnes
Ethika is proud to announce the release of the Chevy Woods Collection of men’s briefs. The multi-piece collection is available now at retail. “I’m excited to have a pair of briefs that I created along with Ethika because it’s just something that I felt strongly about doing outside of music. The first time I put on a pair I fell in love with them so to have my own is truly a blessing . As kid from Pittsburgh with a dream to branch out and do more, it doesn’t get better than this.” – Chevy Woods
The collection consists of three styles available in stores at Tillys, Foot Action, DTLR, and more. Chevy’s signature designs are the latest in artist-driven projects from Ethika.
“We wanted to come up with a collection that would define Chevy,” said Danny Evans, Vice President of Marketing at Ethika. “The relationship between Chevy and Ethika started with a genuine love of the product. Chevy also is close friends with Ryan Sheckler and a few of our other athletes as well. Everything has just developed organically and has been a lot of fun. Tillys, Foot Action, and DTLR are also our ideal retail partners for a collection like this.”
“Chevy is one of the best artists for a company to work with. He gives incredible guidance and creations for the designs. Chevy also doesn’t think twice about helping to support his retail partners and go the extra mile to help the retailers directly, “ added Sara Nemerov, Founder and CEO of Envy Branding (Chevy Wood’s Branding and Licensing agent). There will be many in-store activations and exciting events Chevy is coordinating with his retail partners. For updates: Sign up at www.Chevywoods.com.
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