Rap artist Chima Anya encourages us to stay stress-free in the music video for single, “Do Less.” The laid-back visual directed by Karol Jurga (Unit 31) premiered on Complex U.K. today. “Do Less” is the lead single from his forthcoming album People Forget. The song explores the unbalances many individuals experience in the rat race of life. When Complex U.K. asked about the visuals inspiration Chima said, “I was at a point where I was just doing too much. In the modern climate you gotta play so many roles often that you have no interest in playing. Advertising is constantly reminding you of all the experiences you could be having and we just too greedy.” Enjoy this video stream below after the jump.
Without question, “Do Less” is easily relatable. Music producer Slone’s sound palette allows Chima to paint a picture of a stress-free lifestyle. His hook, “I need to do less, because the number one killer of youth now is stress. I need to do less, because a hectic schedule is too damn intense. I need to kick-back and enjoy my new-found success. I need to do less, because my time is too stress, now it’s time to move fresh will make your head nod in agreement. Unit 31 follows Chima on a one-day journey that inspires his commitment to a fresh start.
His mantra “do less so you can do more” will encourage viewers to appreciate life’s simple things. His message is driven home by the background vocals of Crown. “Do Less” closes with Chima decluttering his living space and beginning from page one literally and figuratively. Watch “Do Less” by Chima Anya now. His forthcoming album People Forget is due out early next year.
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