Chris Classic Changes the Narrative, calls out H&M and pays homage to Black Kings & Queens in “Coolest Monkey in the Jungle”
By Jack Barnes
Enraged by yet another racist image of young Liam in the H&M ad and the disparaging narrative that America enforces on our black youth, Hip Hop Artist, Songwriter and Social Activist Chris Classic wants to ignite social change by rewriting his own story. Enjoy this video stream below after the jump.
For almost two decades Chris Classic has been behind the scenes working with dozens of award-winning artists, winning an American Music Award himself in 2008 for best Soundtrack along with both platinum and gold sales certifications. However, despite his overly impressive music talent, Chris is best known socially for being a shining example of black fatherhood, and for speaking up against police brutality and black oppression.
In “Coolest Monkey in the Jungle”, Chris forces listeners to confront the hurtful narrative that has defined their own life, re-identify their own truth, and step into their own greatness. Chris enlists the inspiration of Oprah, Issa Rae, Ava Duvernay, Lena Waithe and Lebron James. He pays homage to the talent of Jay Z, Kendrick Lamar, Drake, Migos, Uzi Vert, Dave East, Lil Yachty and Cardi B alike, believing that no matter what your story or background is, greatness should be acknowledged and there is no need to tear down other Kings and Queens.
Chris Classic has written, recorded and licensed hundreds of songs for Hollywood movies. He received his start from the legendary Hip Hop pioneers RUN DMC in 1999 and then connected with film music mogul Ali Dee Theodore in 2002 to begin his nichè career, to which he received an American Music Award in 2008 for best Soundtrack along with both platinum and gold sales certification for soundtracks he worked on with Theodore via his production team, The Practice Worldwide.
Chris began his social activism when he started sharing his highs, lows and life journey on social media and developed an organic engagement with over 90,000 fellow beings that relate to him daily. Chris is an example of a great dad and a loud voice in the #BlackLivesMatter movement. He is a constant reminder that there is not rest until there is justice for all.
To find out more about Chris Classic, check out his social networks:
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