
Timberland
By Jack Barnes
Champs Sports’ “Arena” flagship store is a neighborhood store concept. The 16,000 square foot store celebrates Chicago excellence. The theme for the store is “Chi Made,” paying homage to Chicago’s contributions—yesterday, today, and tomorrow—to music, sports, art and fashion.
The “Arena” includes Under Armour’s “Armoury” and Adidas’ “Under the Lights” custom shop in shops, featuring a premium, limited product assortment. The Champs Sports Wall of Champions will recognize local influencers who have made their mark on the Chicago community and are “Chi Made”. On the second floor is the “The Mez,” an 1,800 square foot activation space designed to be a hub for events, entertainment, and activities.
Additionally, Champs Sports has embarked on a mentorship and curatorial partnership with the Little Black Pearl Art and Design Academy. The students at the high school will design and curate the art and media content inside of the store.
The grand opening of the Chicago State Street location is slated between July 26,2017 through July 29, 2017.
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