By Jack Barnes
At the Camp Nou, FC Barcelona and Deezer, one of the world’s leading official music platforms, announced a new strategic partnership which will see the music streaming site become the club’s Official Music Partner.
As a result of this global partnership, Deezer will be offering its users The Sound of Barça, the Club’s official music channel, containing official playlists both of FC Barcelona and of different Barça footballers and other athletes.
Deezer, as FC Barcelona’s Official Music Partner, will provide over 100 songs for music and football fans that represent the best of the Club, including top hits and Catalan songs, as well as the tracks that help players get in their pre-match Flow. Users will also have access to Deezer Flow, a personalized soundtrack, based on a unique algorithm and in-house editors, to create a stream that mixes personalized recommendations. Official playlists will be played over the PA system both before and during games played at the Camp Nou, and Deezer will also appear on the LED screens in the stadium.
Deezer subscribers will be able to enter competitions to win FC Barcelona themed prizes, while Barça fans and members will get the chance to win a Premium account for the site, which offers access to an unlimited music from the world’s most diverse music catalogue.
“From today, and via Deezer, FC Barcelona has a new channel to reach its followers all around the world through music,” said FC Barcelona Chief Revenue Officer, Francesco Calvo. “They will all be able to enjoy The Sound of Barça, the Club’s official music channel, and will able to enjoy a selection of representative songs of FC Barcelona as well as those of their favourite sportspeople. The partnership with this worldwide music streaming platform consolidates the Club’s project to globalize and innovate.”
“We are delighted to be partnering with one of the world’s leading football teams, FC Barcelona, as the club’s official music streaming service,” said Deezer Chief Commercial Officer, Golan Shaked. “Not only will the partnership allow us to give football and music fans a more personal way of accessing exclusive content, but it will bring both sets of fans much closer to one of the world’s most popular sports – football. Be it creating personal soundtracks through Deezer’s signature feature Flow, or creating and sharing player playlists, we are very much looking forward to what the future holds.”
Deezer connects over 10 million active users around the world to over 43 million tracks. Available in more than 180 countries worldwide, Deezer gives instant access to the largest and most diverse global music streaming catalogue on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favorites and new recommendations in one ever-changing stream. Based on an intuitive, proprietary algorithm and created by people who love music, it’s the only place to hear all your music back-to-back with fresh discoveries tailored to you. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.
Making music happen since 2007, Deezer is a privately held company, headquartered in Paris with offices in London, Berlin, Miami and around the world. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com.
About FC Barcelona
FC Barcelona was founded 116 years ago in 1899, and is unique in many ways. The club is owned by its more than 143,000 members and can boast of being the most successful club in Europe over the last ten years. In that time they have won four of the Club’s five Champions League titles and seven of their 24 domestic league titles. Due to its very special personality, ‘Barça’ is recognized as being ‘more than a club’. The team’s distinctive style of play is projected around the world by the best players and coaches of their time in combination with club’s famous reliance on homegrown talent.
All of this goes hand in hand with its ongoing ambition to become the most admired, beloved and global sports institution on the planet. This mission is supported by such core principles as humility, effort, ambition, respect and team-work, while the club is also famed for its commitment to society, which is channeled through the FC Barcelona Foundation and its work to educate children through the positive values of sport. Such unstoppable growth in recent years has led to a global reach of more than 300 million fans and made FC Barcelona a world leader on social media.
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