By Jack Barnes
Yesterday, Grammy-nominated superstar DJ Khaled kicked off the launch of the new DJ Khaled x Palmer’s Cocoa Butter Formula capsule collection with a special Fan Luv event in New York! Hundreds of fans lined up on the street to be the first to purchase the collectible varieties of the brand’s classic Cocoa Butter Formula lotion at a pop-up shop. The music mogul celebrated the collaboration alongside his fans, signing bottles and documenting the entire “history-making” event on his wildly popular Snapchat channel.
For over 15 years, Palmer’s Cocoa Butter Formula Lotion has been one of Khaled’s major keys to soft, glowing skin. Fans looking to live life smooth like Khaled can now “bless up” with three different collectible varieties of the brand’s classic Cocoa Butter Formula Lotion featuring some of Khaled’s famous catchphrases – We The Best Glow, Live Life Smooth and They Block.
Photo Credit: Diane Bondareff/Invision for Palmer’s/AP Images
Emblazoned with DJ Khaled’s trademark gold key and signature, the collection is available now in both the 8.5 oz. bottle and 13.5 oz. pump bottle. Just in time for the holiday season, the collection can be purchased on both www.palmers.com and DJ Khaled’s We The Best store, www.WeTheBestStore.com.
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