Three-time NBA Champion Dwyane Wade announced today a special collaboration with rapper, entrepreneur, and superstar Rick Ross on a two-shoe collection that celebrates and commemorates each of their individual success and collective impact on the city of Miami. Wade and Ross lent their creative inspiration to design new colorways of the WOW7 performance shoe and the lifestyle-focused Essence Ace II silhouette.
The Ross and Wade collaborative colorway of the Way Of Wade 7 (also known as WOW7) is a black, purple and gold reimagining of Wade’s seventh signature shoe. The performance basketball sneaker, known for its dynamic support, comfort, and breathability – features a removable/replaceable crown that wraps along the midsole and heel – a nod to the ‘Biggest Boss’ and the artwork of Ross’ critically acclaimed album, “Rather You Than Me.”
The Essence Ace II is a wildly popular lifestyle sneaker that’s designed for those who press for performance off the court as well. This limited-edition version has a tonal red upper utilizing premium materials, such as reptile suede, tumbled leather and reflective hits donning gold “Rick Ross” tags on each toe box, and co-branded logos throughout.
The collaboration will be available on Oct. 19. Both models are produced for a limited run – with the WOW7s individually numbered out of 500. The WOW7 is priced at $300 with the Ace II priced at $200. Both shoes will be released online at www.wayofwade.com and locally in Miami at The Edition Boutique in Miami, FL.
ABOUT WAY OF WADE
Way of Wade is more than a sportswear brand. It is a unique collaboration between Dwyane Wade and Li-Ming, launched in 2012. Since then, Way of Wade has developed seven iterations of Wade’s high-performance basketball sneakers and created a fashion & lifestyle division that has grown with each year. The brand is a direct reflection of wade’s passions and values, but the team runs a bit deeper. There is a roster of way of wade athletes competing at the highest levels, hand-picked by Wade himself.
ABOUT DWYANE WADE
Dwyane Wade is a retired three-time NBA Champion (2006, 2012, and 2013) and twelve-time All-Star selection. In 2006, three years after first joining the HEAT as the No. 5 overall Draft pick, he led the team to Miami’s first-ever NBA Championship and was named MVP of the Finals. In 2012 and 2013, Dwyane won his second and third NBA Championships. After thirteen years with the Miami HEAT and three NBA Championships wins, Dwyane is embarking on a new journey with the Cleveland Cavaliers. In 2004, he created the Wade’s World Foundation, which provides support to various educational, health and family service programs, in particular, those that benefit underserved communities in Miami and his hometown of Chicago. In 2011, Wade was appointed to President Obama’s Fatherhood Task Force. In September 2012, he became a New York Times Best-Selling author, with the release of his first book, A FATHER FIRST: How My Life Became Bigger than Basketball.
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