With an elastic flow and an expansive, ever-evolving vocabulary, E-40 is rap’s reigning Sultan of Slang. Opening up his bottomless book of rhymes for his 29th studio album, E-40 releases Practice Makes Paper. Spanning 26 tracks that explore every corner of the rapper’s headspace, Practice Makes Paper is a testament to 40 Water’s need to succeed and dedication to his craft, which drives his prolific and high-quality output. Enjoy this audio stream below after the jump and please share this with friends.
The new album is enhanced by countless guest appearances, ranging from longtime collaborators and Bay Area OGs to some of the hottest names in rap, proving the Counselor’s impressive influence and unmatched longevity in the rap game. Featuring appearances from Quavo, ScHoolboy Q, Roddy Ricch, Wiz Khalifa, Chris Brown, Rick Ross, Jeremih, Ty Dolla $ign, Fabolous, Method Man, Redman, A$AP Ferg, Scarface, Tee Grizzley, G-Eazy, Anthony Hamilton, K-Ci, B-Legit, Boosie Badazz, Sada Baby, Payroll Giovanni, P-Lo, Iamsu!, and many, many more, Practice Makes Paper hits stores via Sick Wid It Records.
Highlights from the project include the recent hit posse cut “Chase The Money,” the rubbery slapper “Rain On My Parade,” which boasts some of 40’s best one liners (“Got more game than Dave & Busters”; “They got my name in they teeth like they cavities/I’m allergic to suckers like peanut allergies”), the devotional love song “1 Question, and the cheekily educational “Bet You Didn’t Know.“
Produced by rising sound architect ChaseTheMoney (who else?), “Chase The Money” is a haunting, bass-heavy banger and a rising summer smash, with appearances from Quavo, Roddy Ricch, ScHoolboy Q, and A$AP Ferg. With over 13.9 million YouTube views on the cinematic video and over 4 million streams on Spotify, “Chase The Money” is one of the biggest event singles of 2019.
Last week, 40 dropped a new line of merch inspired by Practice Makes Paper. Offering hoodies and t-shirts in two different colors, as well as a signed Practice Makes Paper CD, the new merch allows you to pledge allegiance to The Counselor in any climate. The merch is currently available to purchase at the Practice Makes Paper website.
In addition to his legend status in the rap game, E-40 is a mogul in the world of adult beverages. His premium tequila, E Cuarenta, can be found at retailers across the West Coast and Midwest, including Safeway, BevMo!, Total Wine & More, Save Mart, Albertson’s, FoodMaxx, Raley’s, Lucky Supermarkets, Costco, and more.
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