By Jack Barnes
The FADER FORT announces the return of The FADER FORT Presented by Converse, taking place October 16-17 at Converse Rubber Tracks in Brooklyn. The FADER FORT will span two nights, and will host more than 20 artists and DJs throughout the weekend. Performances will include sets from Kehlani, Allan Kingdom, Dilly Dally, Whitney, Martin Courtney, Conner Youngblood, Porches, Converse Rubber Tracks recording artist Bosco, and more.
The FADER FORT Presented by Converse has opened its RSVP to fans to request access to the two-night event beginning today, October 8th, lasting until Wednesday, October 14th at 11:59pm EST. RSVP confirmations will be distributed Thursday, October 15th. For those unable to attend in person, there will be a live stream for each performance across both days via TheFADER.com on an embeddable player. For more details and exclusive announcements, keep an eye on The FADER and Converse socials, @thefader @converse, at www.TheFADER.com/FORT, and on The FADER’s snapchat (fadersnaps).
The FADER FORT, the publication’s flagship live music event, travels to New York and Austin each year, presenting some of today’s most innovative programming and emerging artists to fans. The FADER FORT Presented by Converse will have the ability to share every performance globally, due to a partnership with Dell, the end-to-end technology solutions leader born and headquartered in the Austin area. The live stream will be powered by Dell Precision workstations.
“This is a big year for The FADER: we’re celebrating 100 issues and 16 years, and it all started in New York,” said Andy Cohn, president and publisher of The FADER. “We’ve witnessed some incredible moments at The FADER FORT throughout the years, and it’s the perfect platform for us to bring our brand to life. We’re looking forward to celebrating with Converse at Rubber Tracks, and to another year of supporting incredible talent.”
From Friday, October 16 – Saturday, October 17, The FADER FORT Presented by Converse will touch down at Converse Rubber Tracks studio in Williamsburg from 7pm – 2am EST with a series of performances and DJ sets from some of The FADER’s favorite artists. Additional artists are being revealed via The FADER’s Twitter (twitter.com/thefader) and Facebook (www.facebook.com/thefader) pages in the days leading up to the event.
“We’re excited to have The FADER Fort Presented By Converse return to Converse Rubber Tracks,” said Jed Lewis, Converse Global Music Marketing Director. “This unique, two-day music experience continues to align with the mission of Converse Rubber Tracks, and we look forward to providing this platform for emerging artists of all genres to perform for the fourth consecutive year.”
Converse Rubber Tracks is a state-of-the-art, full-service recording space that supports emerging artists by providing them access to a top-level recording studio at no cost, and will be home to The FADER FORT Presented by Converse in New York for its fourth year in a row. Budweiser and Jack Daniels Tennessee Whiskey will be available for invited guests, in addition to vitaminwater®, which will be hydrating the hustle of all artists and attendees throughout the weekend.
Widely recognized as THE go-to location to discover today’s most hotly-tipped and most coveted emerging artists in Austin and New York, this year’s The FADER FORT Presented by Converse will continue to provide that unique environment for music fans of all genres to explore and take in hottest up-and-coming artists together.
For over a decade, The FADER FORT has established itself in Austin and New York as a primary stomping ground for many then-unknowns such as M.I.A., Kindness, Florence and the Machine, Feist, Cold War Kids, Kid Cudi, The Black Keys and Best Coast. While the focus has always been emerging artists, The FADER FORT has also showcased a diverse list of established artists that have performed including Mary J. Blige, P. Diddy, Rick Ross, Lou Reed, My Morning Jacket, Amy Winehouse, Moby, Nas, Damian Marley and N.E.R.D., among others.
For more information and to be the first to hear further news, check out www.thefader.com.
About The FADER
Launched in 1999 and founded by Rob Stone and Jon Cohen, The FADER is an award-winning, ahead-of-the-curve, music, style and culture publication and the unofficial guide to what’s next in music. Led by President and Publisher Andy Cohn, The FADER is credited with giving early exposure to top artists including Kanye West, Bon Iver, Kendrick Lamar, Outkast, The Strokes, Drake and The White Stripes. The FADER brand has expanded in innovative ways, providing a cross-platform reach across print, digital, mobile, social media, and experiential realms, including the flagship live music event, The FADER FORT, in New York and Austin, that presents some of today’s most innovative programming and emerging artists to fans.
Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including men’s, women’s and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 98 company-owned retail locations in the U.S.
About Converse Rubber Tracks
Established in 2011, Converse Rubber Tracks is a multifaceted global music platform that provides emerging artists the opportunity to unleash their creative spirit. Converse Rubber Tracks recording studios connect artists with experienced engineers to create original music in a professional studio, at no cost. The program includes permanent studios in Brooklyn, Sao Paulo and Boston, along with various Converse Rubber Tracks pop-up studios hosted around the world. Converse Rubber Tracks Live is a free, live music series that takes a Converse Rubber Tracks recording artist to the stage, handpicked by a renowned headliner. The digital extension of the program is the award-winning Converse Rubber Tracks Sample Library, a growing online collection of high-quality audio samples available to musicians globally, free of charge. For more information, please visit: www.converse.com/rubbertracks.
Let us know what you think in the comment area below.
Liked this post? Subscribe to my RSS feed and get loads more!”