Fashion Has Entered The Metaverse: NFTs Explained | Bustle

Ready or not, fashion NFTs are here. But are they here to stay?

What started with the introduction of cryptocurrency in 2009 has now developed into a digital market of artwork, collectibles, games, and even virtual worlds for purchase. Fashion is quickly making its way into the metaverse, with seasoned and up-and-coming designers creating digital items of their own. High fashion is always in high demand in the real world, and it looks like it will be in the virtual realm as well. Consumers are already purchasing fashion NFTs for millions of dollars.

There is a lot we still don’t know about NFTs. What is the point of owning something in the metaverse? Will they appreciate over time? What are the risks of purchasing: financial, environmental or otherwise? To help us answer these questions and more, we teamed up with fashion model turned futurist Sinead Bovell. Watch the video above to hear an expert weigh in.

Future of Fashion is a series from Bustle following pioneers in the industry who are following the evolution of style and technology.

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Stock Footage by Shutterstock
Glowing Geometric dress by Pankaj and Nidhi

CREDITS:
VP, Video: Whitney Buxton
Executive Creative Director: Lauren Sofair
VP, Fashion: Tiffany Reid
Producer: Danielle Alfredo
Cinematographer: Jasmine Velez
Post Supervisor: Amy Eakin
Editor: Sophie Worm
Motion Designer: Ling Yang

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