By Jack Barnes
A new and unique fitness experience dubbed, Future of Sports, descended upon Williamsburg, Brooklyn last Thursday for the first time ever kicking off the launch of an immersive activation that will extend until January 06, 2019. Last week’s VIP/Media preview party was hosted by viral sensation Shiggy (Drake’s Keke Do You Love Me) accompanied by vibrant DJ sets from Austin Millz and Amrit. Attendees included a host of media, artists and influencers including Mack Wilds, Liana Banks, Avery Wilson,TP & Perks from BET’s ‘Hustle in Brooklyn’ and more. Essentia sponsored water bottles for the night and cocktails were provided by premiere tequila brand Avion. Attendees were also able to purchase exclusive Future of Sports merchandise in the onsite merch store.
Photo credit: Veronica Sequeira for FOS
The immersive activation, starting by young African-American creative Nicole Pinedo, fuses art, culture and sports together, creating a dynamic fitness initiative that encourages a healthy lifestyle. Last fall, the inaugural event launched in Washington D.C. and created a huge buzz in the city with over 20,000 attendees.
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