By Jack Barnes
Platinum-selling Atlanta rapper Future today announced that he will perform at the 2016 “MTV Video Music Awards.” The performance will mark Future’s first appearance on the VMA stage. The 2016 VMAs will air LIVE from New York’s iconic Madison Square Garden for the first time ever on Sunday, August 28 at 9:00 p.m. ET/PT. Enjoy this video stream below after the jump.
In keeping with the spirit of this year’s show celebrating the creative expression of artists, Future made his announcement via a personal and visually visceral video on Future’s creative process that was custom-created by director Tom Gould.
Future joins previously announced performers Britney Spears featuring G-Eazy, Nick Jonas featuring Ty Dolla $ign and Video Vanguard recipient Rihanna.
Future can lay legitimate claim to being the hottest rapper in the game, with three albums entering the Billboard 200 at number one in the span of just seven months — 2015’s DS2 and collaborative mixtape with Drake What a Time to Be Alive along with this year’s smash studio album EVOL. His explosion to the top of the charts marks the culmination of a strong rise for the 32-year-old artist, who boasts a steady stream of critically praised and commercially successful releases dating back to his earliest mixtapes, including 2011’s Streetz Calling. Future’s prolific output and nonstop tour schedule have earned him a reputation as one of the hardest working artists in the business. Earlier this month, MTV News released a revealing cover story and mini-documentary on the artist, in which he discusses his approach to life and family amidst his meteoric rise to superstardom.
VMA fans have spoken and cast their votes for their favorites in VMA categories including, “Video of The Year,” “Best Male Video,” “Best Female Video,” new category, “Breakthrough Long Form Video” and more. Voting for the “Best New Artist” award, presented by Taco Bell®, will remain live through the 2016 “MTV Video Music Awards” Pre-Show airing at 8:00 p.m. ET/PT and new this year, fans can cast their votes for the category via Facebook Messenger. The top two artists will be revealed during the pre-show, kicking off a live hashtag vote with the winner being announced during the live main telecast.
Jesse Ignjatovic/Den of Thieves is the Executive Producer for the 2016 “MTV Video Music Awards.” Garrett English, Erik Flannigan, Sandy Alouete, Lee Lodge and Jen Jones are Executive Producers. Garrett English also serves as Executive in Charge of Production for MTV. Hamish Hamilton is Director. Wendy Plaut is Executive in Charge of Celebrity Talent.
Official sponsors of the 2016 MTV Video Music Awards include: Orbit® Gum, PANTENE®, PEPSI®, Samsung, Taco Bell®, Trojan™ Brand Condoms, truth®, TWIX® and Verizon.
MTV is a global media brand inspired by the creative spirit of music and the freedom and passion of youth. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA).
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