As the holiday season gets fully underway, Lifetime announces Gift of a Lifetime, as part of the network’s pro-social giveback initiative to partner with standout charities to identify five deserving women and their families to receive the “Gift of a Lifetime” through brand partnership donations. The 2020 charities, who will also receive donations from A+E Networks/Lifetime, are Save the Children, #FirstRespondersFirst, Bob Woodruff Foundation, The Pink Agenda and The Los Angeles Fire Department Foundation.
Marie Osmond, co-founder of the Children’s Miracle Network and star of The Christmas Edition, joins Lifetime to reveal the gifts to each of the families, whose stories will be captured by Canyon Road Films and directed and executive produced by Lara Wickes and Chris Kim. Each story will be shared on mylifetime.com and on Lifetime’s social platforms beginning the week of Thanksgiving and debuting each week through Christmas. Lifetime partnered with Zoe Katz from WCPG, a cause agency, to bring together the charity and brand partners for Gift of a Lifetime. #GiftOfALifetime #ItsaWonderfulLifetime
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Lifetime® is a premier female-focused entertainment destination dedicated to providing viewers with a diverse selection of critically acclaimed and award-winning original movies, scripted dramas, and unscripted programming. A favorite and trusted network for women, we are continually building on our heritage by attracting top Hollywood talent and producing shows that are modern, sexy, exciting, daring, and provocative. Visit us at http://www.myLifetime.com for more info.