By Amber B
In celebrating this year’s GRAMMY nominees, The Recording Academy recently launched their “Witness Greatness” promo campaign featuring Kendrick Lamar, Bruno Mars, The Weeknd, Carrie Underwood, and Lady Gaga. In an extension of the campaign, the Academy produced their own music video for Lamar’s “Alright.” Filmed surrounding the city of Compton, CA, when Lamar was the Compton Christmas Parade Grand Marshal (Dec 12), fans were asked to perform the song for cameras, then were invited to a secret location where Lamar himself surprised hundreds of fans to perform live.
With 11 GRAMMY nominations, Lamar is this year’s top nominee: Album Of The Year (To Pimp A Butterfly), Song Of The Year (“Alright”), Best Rap Performance (“Alright”), Best Rap Song (“All Day” and “Alright”), Best Rap Album (To Pimp A Butterfly), Best Pop Duo/Group Performance (with Taylor Swift for “Bad Blood”), Best Music Video (“Alright” and “Bad Blood”), Best Dance Recording (with Flying Lotus for “Never Catch Me”), and Best Rap/Sung Collaboration (“These Walls”).
Hosted by LL COOL J, The 58th Annual GRAMMY Awards will be broadcast live in HDTV and 5.1 surround sound on the CBS Television Network, Monday, Feb. 15, 2016, at 8 p.m. ET/5 p.m. PT.
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