By Jack Barnes

Premier digital publication ELEVATOR announces its partnership with iconic liqueur brand Hpnotiq to release the ICONIQ mixtape. The mixtape features tracks from up-and-coming artists, including Rarri, ITSOKTOCRY, Matty Wood$, Big Baby Scumbag, $teven Cannon, Valee and many more. Enjoy this audio stream below after the jump.

The collaboration with ELEVATOR will bring a new twist to Hpnotiq’s legendary #SINCE2001 campaign by pushing the envelope of next generation hip-hop with a range of unique musicians. Hpnotiq launched in 2001 and was quickly embraced as a mainstay of nightlife culture, becoming one of the fastest growing new-to-market products in the history of distilled spirits. Leaving its imprint on numerous rap lyrics and music videos, Hpnotiq has cemented its position as a staple in hip-hop culture. The liqueur made a noteworthy comeback with the #SINCE2001 brand campaign by tapping into artist and influencers alike, such as Cam’ron, 2 Chainz and Yung Jake.

ICONIQ will feature 15 original tracks from ELEVATOR’S emerging artists and the Hpnotiq community. The mixtape is currently available on the ELEVATOR’S Website. Select music videos will be available on the ELEVATOR’s YouTube channel, every week following the mixtape’s release.

ICONIQ tracks feature:

Big Baby Scumbag, Rapper (Tampa Bay)

Rarri, Rapper (California) – Recently released mixtape ‘2OUTH2ID3 WORLDWID3.’

Matty Wood$, Rapper (St. Louis)

FulMetalParka$, Rapper (Virginia)

ITSOKTOCRY, Rapper (Denver)

UG Vavy, Rapper (Chicago)

$teven Cannon, Musical Artist (Cincinnati) – Recent works include ‘Blue Dolphin’ and ‘Xan Man.’

Spenzo, Rapper (Chicago) – Debut mixtape ‘In Spenzo We Trust.’

Valee, Rapper (Chicago) – Recently released project ‘1988.’

“We’re excited to partner with ELEVATOR, which has become a leading voice in the underground hip-hop scene.” said MaryCrae Guild, Brand Manager, Hpnotiq Liqueur. “Hpnotiq and hip-hop have gone hand-in-hand since the brand’s inception, ICONIQ will be the next step in continuing the brands success with the next generation of hip-hop.”

For more information about Hpnotiq and the ICONIQ mixtape, follow Hpnotiq on InstagramTwitter and Facebook.

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