Ireland Baldwin & Bryshere Y. Grey Join Russell Westbrook for True Religion’s THIS IS TRUE Campaign [Fashion]

Ireland Baldwin & Bryshere Y. Grey Join Russell Westbrook for True Religion’s THIS IS TRUE Campaign [Fashion]

Bryshere Y. Grey

By Jack Barnes

It’s a new day at True Religion and the California based brand is ushering it with a new campaign entitled THIS IS TRUE, an outdoor and digital campaign that will launch October 3 with new ambassadors’Empire’s Bryshere (Yazz The Greatest) Grey and Ireland Baldwin who will be joining current ambassador Russell Westbrook. Enjoy this photo stream below after the jump.

The campaign is meant to ignite the individuality of the True Religion consumer. As their 15-year anniversary approaches, the brand has gained a true understanding of who their consumer is and has created a campaign that embodies their confidence and non-conformist values.

Each ambassador is a reflection of the True Religion consumer: diverse, unique and driven with a passion to remain true to themselves.

Mike Rosenthal shot Russell Westbrook; Ireland Baldwin was shot by Matthew Sprout and Bryshere (Yazz The Greatest) Grey by Jai Odell. All three were styled by Wyman Chang.
The campaign breaks in select digital outlets and outdoor on October 3rd.
Photo Credit: True Religion

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