By Jack Barnes
Though Chicago’s J.R. Donato is only 22-years old, his versatility of flows, facility with hooks, and clever punchline lyricism is indicative of his decade of experience in the rap game. In “All That I Need,” Donato’s latest video single, premiered by Fake Shore Drive, the North-sider rides a percussive flow for an epic minute-long verse, boasting about his rhyming ability, his lavish lifestyle, and his prodigious drug habit over towering trap synthesizers and skittering snares: “All these blue hunnids, all these blue hunnids/I be in New York like a Buffalo Bill/Really like Eli, and I be tree high/in these Adidas, n*ggas can’t see I.” Filmed at Chicago’s Fat Tiger Workshop and directed by @aWMfilm, the color-rich video finds Donato mixing his lean with Mountain Dew and mobbing with his posse outside the store. Enjoy this video stream below after the jump.
“All That I Need” is the Taylor Gang emcee’s second video of 2016, following the HipHopDX-debuted “Not For None, which dropped in May and featured the rapper dancing around Inception-horns and spiraling sine waves, finding colorful new ways to boast about his lifestyle. Donato also contributed a standout verse toWiz Khalifa‘s “Make a Play,” featured on the Billboard Top 10 peaking Khalifa album. Carefully planning his next move, J.R. Donato is honing his flow and perfecting his craft for his next breakthrough project.
Last September, J.R. Donato released his Fast Money & Freedom project, which carried a hazy, hypnotic soundscape produced in-full by Sledgren. Donato built up to the release with a series of singles, including “I Suppose,” “Life So Sweet,” and the GoodMusicAllDay premiered “Mad At Me.” Born and raised on Chicago’s North Side, J.R. Donato started rapping in his early teens, earning a local hit at age 13 under the name Young JR. During his junior year of high school, Donato supported Twista on a regional tour and eventually caught the ear of Wiz Khalifa, who featured J.R. on his Cabin Fever 2 mixtape and later signed him to Taylor Gang Entertainment. “I sound like myself. These days that’s not easy,” J.R. Donato explained in an interview with AllHipHop. “The line for originality is thin, but I think I can walk that line fine. Also all my music has a message in it so it’s always relatable, and that’s what the game needs.”
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Props to JRDonatoVEVO