Jamie Chung at Banana Republic’s (@bananarepublic) New Opening in NYC (@refinery29) #thenewBR

Banana Republic’s New Flatiron Flagship Store Opening Last Night

Photos by David Prutting, BFA

On March 27, 2015, Banana Republic opens its new NYC flagship store at 105 Fifth Avenue. The new store is located on New York City’s lower Fifth Avenue and marks the brand’s 427th U.S. store and 10th store in Manhattan.

The event, presented by Refinery29 and Banana Republic, featured a live performance by Tove Lo and notable attendees Marissa Webb, Jamie Chung, Christine Barberich, Tove Lo, Tali Lennox, Elettra Wiedemann, Abbey Drucker, Alessandra Garcia, Alexandra Agoston, Allie Lewis,  Alyssah Ali,  Andie Aruther, Annette Stephens, Clair Westenbrg, Dana Taylor, Dani Seltz, Emily Senko, Gabriella Lopez, Garima Parnami, Georgia Fowler, Gizele Oliveria, Jarah Mariano, Jayne Moore, Jessica Strother, Lauren Layne, Marquita Pring, Mathilde Frachon, May Kwok, Natalie Suarez, Phoebe Stephens, Piera Gelardi, Ragnhild Jenve, Bryan Harris, Ryan Kennedy, Tomas Guarracino, Ben Hill, Garrett Neff, Tomas Skoloudik, Vincent Lacrocq, James Clark, Mario Acquarlio, Terence Telle, Jamahl Thompson, and more…

Photos by David Prutting, BFA

The new store brings Creative Director Marissa Webb’s “lab” concept to life on a larger scale, timed with the delivery of her debut summer collection for Banana Republic. The store reflects a creative environment, demonstrating the personality of the brand through artwork, inspirational quotes handwritten on the walls, as well as the addition of third-party and specialty items curated by Webb.

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