By Jack Barnes
Sunday December 16th, Baby2Baby and their supporters gathered at Montage Beverly Hills for the “Baby2Baby Holiday Party Presented by FRAME”. The event brought together celebrities and business leaders such as Jessica Alba, Jenna Dewan, Michelle Monaghan, and Rachel Zoe for a special holiday celebration for the children living in poverty that Baby2Baby serves.
The event was designed to create an unforgettable experience for the children served by Baby2Baby, most of whom go without celebrations of any kind. Throughout the afternoon hundreds of children, their siblings and parents participated in the holiday-themed celebration that included a toy shop, arts and crafts, photos with Santa, backpack decorating, a festive lunch and a very special gift exchange. Baby2Baby Board Members, Angels and celebrity supporters were there with their own children and matched with a child served by Baby2Baby, gifting them with essential items including warm clothing, shoes, underwear, pajamas, hygiene products, books and presents from their wish list.
Photo Credit: Getty Images for Baby2Baby
Additional attendees included Vanessa Bryant, Chriselle Lim, Rebecca Gayheart, Emma and Jens Grede, Katherine Power, Lisa Ling, October Gonzalez, Jennifer Meyer, Jenni Kayne-Ehrlich, Kendra Scott and more.
In addition to sponsoring Baby2Baby’s Holiday Party, FRAME employees have been volunteering at Baby2Baby every month, where volunteers have been working on a variety of projects that give back to the children served by the organization. Ahead of the holiday season, FRAME has held a diaper drive across their retail stores nationwide benefitting Baby2Baby and members of the Baby2Baby National Network. With the support of FRAME, Baby2Baby has been able to provide basic essentials to families living in poverty across the country.
ABOUT BABY2BABY: Baby2Baby, a non-profit organization led by Co-Presidents Kelly Sawyer Patricof and Norah Weinstein, provides children living in poverty, ages 0-12 years, with diapers, clothing and all the basic necessities that every child deserves. Every year, Baby2Baby serves hundreds of thousands of children across the country. To date, the organization has distributed over 50 million items to children living in poverty. To learn more about Baby2Baby please visit www.baby2baby.org.
ABOUT FRAME: FRAME, the London-Los Angeles brand was founded by Swedish duo, Erik Torstensson and Jens Grede. FRAME started with one pair of perfect blue jeans in November 2012 and has since grown into a womenswear and menswear lifestyle brand sold in over 2000 wholesale doors with 6 existing brick and mortar stores across North America. Since its inception Grede and Torstensson have been on a quest to elevate everyday wardrobe essentials and have previously collaborated with their friends Karlie Kloss, Inez & Vinoodh, Ben Gorham, Jordan Barrett and Lara Stone amongst others.
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