Joey Bada$$ is the Creative Director for Pony – Product of New York [News]

Joey Bada$$

By Jack Barnes

Pony – Product of New York – announces today the natural evolution of Joey Bada$$ from campaign star to the brand’s their first-ever Creative Director.
Launching his debut capsule collection with the brand (+ first footwear collaboration ever now available at Urban Outfitters, Zumiez and, Joey worked with the PONY team to concept, design and style the four-piece capsule collection featuring “Pro Era” colors and design elements in addition to the classic PONY chevron. 

The campaign images captures his natural style, how Joey is a “Product of New York” and his native borough of Brooklyn – locations like Sweet Chick, Prospect Park and surrounding areas.
The initial collection, “Pro Era” premium suede collection, will be available on Monday, December 18, 2017 in the following colorways: red, green and yellow at Urban Outfitters and for $75 USD.
An additional rich burgundy style, the Bada$$ model, will be available in February 2018.

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Previously: Joey Bada$$ Announces New Album “ALL-AMERIKKKAN BADA$$,” Available 4.7.17


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