By Jack Barnes
Atlantic Records artist and creative director Joyner Lucas release a new single accompanied by a must-watch video “Frozen.”The chilling Ben Proulx and Joyner Lucas directed visual poignantly shows a father’s worst nightmare losing his life and family to the repercussions of drunk driving, texting while driving, and speeding. Known for his double sided point of view, Lucas plays the deceased managing to captivate with every word and image on the new track. Enjoy this video stream below after the jump.
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About Joyner Lucas
Joyner is quickly becoming one of the most prolific new artists in 2018. His recent viral hit “I’m Not Racist” sparked controversy throughout the music and cultural landscape and amassed 54 Millions views since its release in late December 2017. The song became a hot topic on major news outlets like CNN and Huffington Post.
Lucas worked with multi-platinum executive producer, Boi-1da, to release his mixtape, (508) 507-2209. It featured striking visuals such as “Just Like You”,“Winter Blues” and“I’m Sorry”, and an equally captivating narrative about the effects of suicide on loved ones. Not surprisingly, it accumulated over 29 million streams on Youtube and 19 million on Spotify.
In 2015, Joyner’s breakthrough video, “Ross Capicchioni”, earned him an acclaimed slot on the 2015 BET Hip-Hop Awards Cypher. Joyner Lucas has embodied the best of his music and plenty of critics and fans alike have taken note.
Now with Atlantic Records, Joyner Lucas is taking his distinctively prolific approach to music to higher levels.
Joyner’s fresh approach is quickly getting accolades from the top of the music business such as Eminem, Timbaland and Chris Brown. Joyner was also recently named one of three up and coming urban artists to watch for in 2018 by Forbes Magazine.
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