By Jack Barnes
Keith Sweat, legendary R&B singer, music producer and songwriter, host of the nationally syndicated radio program, The Sweat Hotel – will be the President of a new record label to launch next week. Young Millenium Records is the name and their passion is to uplift and promote young artists and mold them for the music industry. Their first artist, a 17 year old who is working with Zaytoven – a major producer of Migos, Future, Lil Uzi Vert, 21 Savage, Travis Scott, etc and a bunch of other people. A renowned performer, recording artist, producer, Georgia Music Hall of Famer and father of four, Keith Sweat has nearly three decades in the soul business – so he is excited to partner in this venture.
Keith Sweat says, “I’ve known Lena for a number of years and always admired her work ethic and attention to detail. When the opportunity presented itself to collaborate on this record label I knew it would be a successful venture. I think one of the key elements to my success is that I’ve always reinvented myself while remaining true to my core. Launching YMR gives me the opportunity to do this and help guide the careers of some very young and talented artists. We’ve been very fortunate to sign a very talented and diverse group of artists. The energy, enthusiasm and level of professionalism that they bring to every project is inspiring. They are really on the cutting edge of what’s happening in music today.”
After much success as a recording artist, Sweat ventured into the producing side of the business. In 1992, he discovered the group Silk and produced their debut album which resulted in a #1 hit, “Freak Me.” In 1995, he repeated that success for R&B group, Kut Klose. Sweat then helped form his own super R&B group, LSG, with Gerald Levert and Johnny Gill in 1997. In addition, Sweat has produced numerous songs such as Men At Large’s Don’t Cry; Dru Hill’s Love’s Train and Share My World; Immature’s Extra, Extra; Ol’Skool’s Am I Dreaming; The Isley Brothers’ Slow Is The Way; The O’Jay’ Baby You Know(featuring Keith Sweat); and many more. For his work, Sweat was honored with the “Lifetime Achievement Award” at the 2013 Soul Train Awards.
About Young Millenium Records Company:
Our goal is to create a company dedicated to supporting, fostering and promoting the music of talented young people who enjoy entertaining their fans and establishing a platform for positive music. Our artist represent the new world of music. They are hip, stylish, fun and loaded with swagger. Their sounds are unique and speak to audiences who are okay with living the “good life.” As a part of our marketing strategy, our goal is to partner with community groups such as The Atlanta Business League, The Sweet Auburn Festival, the Downtown Preservation Alliance and the Atlanta School Board to have our artists participate in free events such as Back To School events as a way to connect with new and existing fans as well as create a positive connection to the community. Additional community events that we have a ongoing relationship with are the Happy Feat Spring Festival in Suwanee, Ga. and the Say No To Bullying Rally in New York. The main goal of our overall company strategy will be to secure distribution for the music through multiple channels including social media and other music streaming outlets. Music distribution will allow us to reach fans wherever they love to listen to music. Soundcloud, iTunes, YouTube, Apple Music, Tidal are several of the means to create access to our fans and supporters. We also need support with radio play, mastering, cataloging and releases.
CEO / executive producer
About Lena Jenkins-Smith:
Lena is a hard working entrepreneur who has carved out an inspiring career from her over 16 years as an executive assistant to some of Hollywood’s elite. She holds multiple degrees in business management, psychology, and liberal studies – with a focus on production. She is especially committed to giving young artists a head start on their futures. Lena is a professional who understands how to manage multiple aspects of a client’s career at once—including but not limited to arranging housing, selecting wardrobe, managing the logistics for concerts and appearances and working closely with various vendors while ensuring that her client’s needs are met. She has also honed her skills as a production and stage designer, which earned her the title of executive producer for several of her client’s DVD and live tapings. Her passion is music and to be able to combine that with a youthful generation is a dream come true!
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