KEMBA (Acclaimed NYC Lyricist) Premieres Video for Lead Single “The New Black Theory”


By Jack Barnes

KEMBA, the unapologetically honest and acclaimed New York lyricist (formerly YC the Cynic), premiered the official video for lead single “The New Black Theory” today (6/30). The video–directed by Sense Hernandez and KEMBA–is a Groundhog’s Day style visual about the influence of the news on our beliefs, and the idea of respectability politics, or as Geraldo Rivera put it, “the hoody is as much responsible for Trayvon Martin’s death as George Zimmerman was.” Enjoy this video stream below after the jump.

“The New Black Theory” is the lead single off the 25-year-old Bronx native’s fifth release, titled Negus, being independently released on all digital platforms this July 22nd.The Frank Drake-produced track is about the term “The New Black, made popular by Pharrell, infamously saying “The New Black doesn’t blame other races for our issues. The New Black dreams and realizes that it’s not a pigmentation; it’s a mentality.” Says KEMBA, “The song is inspired by this empty distinction between marginalized people and the undertones of victim-blaming, while also speaking about respectability politics: the theory that conforming to more mainstream sensibilities will stop black people from being harassed by police, women harassed by men, etc.”

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