By Jack Barnes
L.A. Clippers fans purchasing single game tickets for the team’s upcoming 2017-18 schedule at STAPLES Center can now see the actual view from the seat they are considering with FanSight, an interactive 360-degree 3D view-from-seat experience fully integrated into the seat buying process created and powered by AXS.
This newly developed interactive seating selection, operated by AXS creates the industry’s only 3D, customized viewing experience where consumers can observe the representative view from their exact chosen seat before completing their transaction. The Clippers are the first NBA team to introduce this technology, and is now available for the purchase of single game tickets for the upcoming 2017-18 season.
FanSight is a significant ticketing enhancement for fans as it provides an industry exclusive 3D digital visualization of the venue from a bird’s-eye view, as well as from the view from each individual seat. Unlike other enhanced seating maps, FanSight is a mobile-first product and provides a fully immersive 360-degree experience, including everything from scoreboards to player benches and beyond.
“Today’s fan expects more when they purchase tickets, and don’t want to sacrifice anything when using their mobile phones. With FanSight, we are delivering an industry-first experience, giving customers the most realistic view of what to expect at the event from the seats they are considering and the ability to make an educated and fun purchase.” said AXS CEO, Bryan Perez.
When selecting a ticket, fans can zoom directly into their selected seat using the ‘View From Seat’ map embedded within the purchase flow. Enlarging this window gives the purchaser the ability to look in all directions during full screen mode. Everything from the placement of scoreboards and screens, to the section behind and floor below can be examined using the 360° capabilities.
“The Clippers are focused on enhancing our fan experience and purchasing a ticket is one of the first touchpoints a fan may have with our brand,” said Gillian Zucker, Clippers President of Business Operations. “AXS will provide fans the most accurate view from a seat for a Clippers game, with a promise to bring to life an NBA game the way no other team – or ticket platform — in the league does.”
AXS will be rolling out it’s FanSight purchasing technology throughout its portfolio through early 2018.
About AXS (Note: pronounced “Access”)
AXS is a leading ticketing, data, and marketing solutions provider in the US, UK and Europe. The company and its solutions empower more than 200 clients — teams, arenas, theaters, clubs and colleges– to turn data into action, maximize the value of all their events and create joy for fans. It is an enterprise event technology platform that services venues, promoters and sports teams; providing fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface. AXS serves all phases of the event life-cycle beyond just ticketing, through its consumer facing website, AXS.com and the AXS App. Headquartered in Los Angeles, California, AXS employs more than 500 professionals in multiple locations worldwide: Cleveland, Charlotte, Dallas, Denver, London and Stockholm. AXS Group, LLC is owned by AEG, Dan Gilbert, and TPG Capital, owner of Cirque du Soleil.
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