By Jack Barnes
Last night Lady Gaga joined a well-regarded list of halftime acts that includes legendary names like U2, Paul McCartney, Prince, the Rolling Stones, Madonna, Katy Perry, Bruno Mars, Bruce Springsteen & The E Street Band, The Who, and Tom Petty and the Heartbreakers.
When comparing her views during the 8pm hour (EST) against her average hourly views in the last 28 days, Lady Gaga’s Vevo content saw a 431% lift in hourly views globally, and 1878% increase in the US.
The top viewed video was Gaga’s 2009 massive hit “Bad Romance,” which generated over 100k views in one hour (8pm EST). The second most-viewed video was “Poker Face” with 68k views followed by “Million Reasons” with 60k views.
Source: Vevo Analytics
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