In 2018, rappers both old and new have embraced trolling to raise their profiles and promote their music. Newer artists such as Lil Pump and 6ix9ine are known for using social media to communicate directly with fans and start beefs with other rappers—including J. Cole—but they’re hardly alone.
Read more on Genius: https://genius.com/a/is-2018-the-year-of-troll-rap
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