Luc Belaire x Dave East Retail Collab & Pop-Up Shop | Friday, October 19 [Fashion]

By Jack Barnes

Luc Belaire is hosting a one-day-only retail event in New York City on Friday, October 19, featuring a special guest appearance by recording artist and Belaire brand ambassador Dave East. For the first time ever, Belaire’s limited-edition clothing will be available to the public, including a fashion capsule custom-designed with Dave East in black, pink, white and gold colorways inspired by Belaire’s portfolio: Belaire Rosé, Belaire Luxe, Belaire Gold, and Belaire Luxe Rosé.

The Belaire pop-up shop is hosted at Fat Joe’s clothing boutique UpNYC. Prices range from $20 to $125 for Belaire’s varsity jackets, knit beanies, sweatshirts, logo tees, and weatherproof pullover, plus a limited edition Belaire x New Era hat.

This event is part of Belaire’s ongoing initiative to push the status quo as an independent company with original content and unique collaborations and partnerships. This in-demand retail event and fashion capsule reflects the Belaire lifestyle that has become a global phenomenon and the #1 social media presence in the entire sparkling and champagne category.

Since its launch in 2012, the Luc Belaire brand has had a unique crossover from the wine world into fashion, with its “Black Bottle Boys” varsity jackets in particular in heavy demand – though normally Belaire apparel is reserved for its brand ambassadors and VIPs. “Belaire gear is a badge of honor and it’s hard to come by,” explains Belaire brand ambassador Dave East. “If you catch somebody wearing Belaire, ask what’s up. Guaranteed they’re making moves.”

Event details:

Friday, October 19 | 5-8PM
3806 Broadway
New York, NY 10032

Purchase any Belaire design to have it signed by Dave East.

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Author: I Caught U Slippin

I have a passion for blogging about what's trending in Hip Hop, R&B, and Celebrity Entertainment. I'm a huge sports fan; my favorite teams are The NY Knicks & NY Jets. I also enjoy spending time with family, and working hard as hard work pays off.