By Jack Barnes
Luc Belaire, the smash-hit line of premium sparkling wines, has unveiled 14 iconic new bottles inspired by its celebrity ambassadors.
This expansion of the luminescent Belaire Icon Series adds to the brand’s popular glowing-label line with new bottles featuring the faces of celebrities from Belaire’s “Self-Made Tastes Better” interview series, which highlights independent, self-made artists and influencers worldwide.
Chart-topping artists Dave East, A Boogie, Nipsey Hussle, Rapsody, Trina, Fat Joe, Ski Mask The Slump God, Russ, Yemi Alade, Diamond Platnumz and pioneering skateboarder Danny Way are now immortalized with luminous, stylized portrait labels. Their bottles sit alongside designs featuring hip hop icon Rick Ross, Grammy-nominated DJ Steve Aoki and global hit-maker DJ Khaled, released earlier this year but now extended to all three Belaire cuvées.
Brett Berish, Luc Belaire CEO has said: “We strive to make bold creative decisions that reinforce Belaire as more than just a drinks brand. Our new packaging is designed to offer a unique experience for our fans. This is the perfect way to celebrate our talented friends. We are looking forward to creating more designs as our ‘Self Made Tastes Better’ series grows.”
A selection of the bottles will be rolling out to select venues and used for exclusive events around the world, delivering a unique take on Belaire’s relationship with first-class talent, and cementing the brand’s reputation for innovation. Each label lights up at the touch of a button: just turn off the lights, hit the power switch underneath the bottle and enjoy the show!
Each of Belaire’s three cuvées—its signature Belaire Rosé, effortlessly elegant Belaire Gold and sophisticated Belaire Luxe – are represented in the new Belaire Icon Series. The Limited Edition Fantôme bottle designs are available now in limited quantities of 750ml bottles. For more information and to stay updated on Fantôme news, fans are encouraged to visit LucBelaire.com and follow @OfficialBelaire on Instagram, Facebook and Twitter.
About Luc Belaire
Luc Belaire is a premium brand produced in France – the hallmark of quality in the world of fine wines. Our 5th and 6th generation father-and-son winemakers oversee production of each bottle of Belaire at their maison in Montagny-les-Beaune, established in 1898. The line includes Luc Belaire Gold, made in Burgundy from a blend of Chardonnay and Pinot Noir along with a cane sugar dosage, alongside Belaire’s top-selling cuvée Belaire Rosé, a unique sparkling Rosé wine from the south of France crafted from a blend of Grenache, Cinsault and Syrah grapes – the three favorite Rosé grapes of the region – and Belaire Luxe, an elegant ‘blanc de blancs’ made exclusively from Chardonnay with a special dosage made from prized Chablis grapes in Burgundy. Belaire’s Fantôme (French for phantom) range houses each of its cuvées in a luminescent bottle which lights up at the touch of the button.
About Sovereign Brands
Sovereign Brands is a family-owned, international wine & spirits company headquartered in New York. The company is owned and operated by the Berish family and partners with first-class producers from the world’s most iconic wine and spirit regions to develop superior brands. The company originally created and operated Armand de Brignac (“Ace of Spades”) Champagne, selling the brand in 2014, and developed the D’USSÉ Cognac brand (currently owned and operated by Bacardi Ltd.). Sovereign has a portfolio of successful brands including Luc Belaire, a smash-hit line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking packages, and is available in more than 100 countries around the world. The company’s portfolio also includes Bumbu, a craft rum brand from Barbados that ranks among the world’s most critically acclaimed rums, Cloud Chaser, a classic French Côtes de Provence Rosé, and Skeleton Vineyards, a range of accessible wines from Argentina and Austria.
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