By Jack Barnes
Houston rapper Maxo Kream makes dark and aggressive street music, anchored by his oversized and colorful persona. In the visual for the ethereal and haunting “G3,” produced by Tommy Kruise, Maxo channels paranoid cinematic classics like Apocalypse Now and Fight Club as he leads his Kream Clicc on a rampage through the outskirts of Houston, culminating in a twist to rival The Usual Suspects. Enjoy this video stream below after the jump.
Premiered today by The FADER, “G3” is the second visual from The Persona Tape, released via LiveMixtapes. In September, Maxo Kream will be embarking on his first national tour, opening forDanny Brown. They will be playing 40 dates over the span of three months. Danny Brown’s label mateZelooperZ is also opening on the tour. Buy tickets here.
Picking up where he left off with #Maxo187, Maxo Kream returns with equal grit on the The Persona Tape. Featuring appearances from fellow Houston rapper Paul Wall and Atlanta rappers Playboi Carti, Key!, and Rich the Kid, the tape finds Maxo Kream exploring the intricacies of his public profile and how he is perceived.“Your persona is how you carry yourself,” says Maxo Kream to Complex in their premiere for the Friday-inspired “Big Worm” video. “It tells people everything about who you are, so it’s more important than a social security number. This tape is everything I’m about. Persona shit.” Prior to the tape, Maxo Kream released “Big Worm,” in which he synthesizes the sounds of Southwest Houston with the sound of South London as he repurposes the classic Grime beat from Wiley‘s “Morgue,”earning co-signs from Skepta and Wiley, and garnering over 435,000 Soundcloud plays in the process. “Spike Lee,” featuring verses Playboy Carti and Rich The Kid and production from Chuck Inglish, finds Maxo and friends turning up over the booming, horn-filled production with rhymes about their lifestyles filled with women, money, and lean.
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