By Jack Barnes
On Friday, February 2, 2018, Rolling Stone will host one of the hottest events during the biggest weekend in sports – Rolling Stone Live: MINNEAPOLIS, with headlining performances by Grammy Award-nominated multi-platinum supergroup Migos and additional special guests to be announced. This year’s event is presented by Mercedes-Benz and produced by Talent Resources Sports, a full-service sports marketing and experiential events agency. This marks the fourth year Rolling Stone is partnering with Talent Resources Sports to produce its marquee event.
For the first time, Rolling Stone is partnering with global music and entertainment platform, TIDAL, to livestream the highly anticipated performances. TIDAL X: Rolling Stone Live: MINNEAPOLIS adds to the growing list of live event programs that bring fans closer to their favorite artists. Local fans will be able to enter for a chance to attend, while fans globally will be able to tune-in.
Rolling Stone Live: MINNEAPOLIS, will be held at the International Market Square, one of the most unique venues in the city, featuring a spectacular atrium with more than 4 floors of exquisite vantage points to view the stage.
“After celebrating 50 years of Rolling Stone in 2017, we are delighted to kick off the new year with our 7th annual event during the biggest weekend in football with the hottest name in hip-hop today – Migos. We’re thrilled that Mercedes-Benz has returned as our presenting sponsor this year in association with TIDAL to enhance this evening for our guests.” said Michael Provus, Chief Revenue Officer, Rolling Stone.
“We’re excited about continuing to evolve our event driven marketing formula at the Big Game. Providing an excellent experience for our network of athletes, celebrities and influencers, remains our priority and we are looking forward to superseding expectations for our guests for yet another year” said David Spencer, Co-Founder, Talent Resources Sports.
Mercedes-Benz will be onsite showcasing some of the brand’s newest vehicles including the highly anticipated all-new 2019 G500 alongside two of the fastest vehicles in the line-up, the Mercedes-AMG GT R and Mercedes-AMG GT C Roadster. The brand will also provide transportation to the party for a number of VIP guests to ensure they arrive in style.
TIDAL’s commitment to connecting fans with their favorite musicians has spanned dozens of livestreams, thousands of ticket giveaways, and an extensive array of exclusive content – including: TIDAL X: Brooklyn, a star studded benefit concert; TIDAL X livestreams from Chance the Rapper, Ty Dolla $ign, Alicia Keys and more; exclusive album premieres such as Beyoncé’s LEMONADE and Rihanna’s ANTI; unique content including 21 Savage’s 30 Days with 21 Savage, Rick Ross’ album annotations and more!
About Rolling Stone
Rolling Stone, the number one brand in music publishing, has been the leading voice of music and popular culture for 50 years. The multi-media brand features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning journalism across many platforms including magazine, digital, mobile, social and event marketing. Rolling Stone provides “all the news that fits” to a global audience of approximately 60 million fans of the brand every month. Headquartered in New York, Rolling Stone is owned by privately-held Wenner Media and BandLab Technologies. For more information, please visit www.rollingstone.com
About Talent Resources Sports
Talent Resources Sports (TRS), a business entity within Talent Resources, facilitates a wide variety of athlete engagements including product placement, personal appearances, and long-term brand endorsements. TRS works with corporate clients to integrate athlete-driven campaigns into an overall marketing strategy. TRS partners with properties and lifestyle brands like Rolling Stone to create fully integrated programs that bring brands, athletes, celebrities and audiences together. TRS centers these events around big conversations, like big game weekend, to maximize exposure and participation. We exist at the intersection of sports and entertainment.
Grammy Award-nominated multi-platinum Atlanta super-group, Migos, are the most important trio in modern music. Having a seismic impact on the music world with their seminal tour de force, the RIAA Certified Platinum album CULTURE which debuted at number 1 on the Billboard Charts, they are nominated for two Grammy awards for Best Rap Album and Best Rap Performance at the 2018 Grammy Awards. Migos also won “Best Group” at the BET awards and took home the award for “Best Collaboration” for their smash hit “Bad & Boujee” ft. Lil Uzi Vert which also debuted at number 1 on Billboard’s Hot 100 chart. The 4x platinum track that spent 36 weeks on the chart will go down in history as a symbol of 2017 pop culture along with historic television performances on Saturday Night Live, Ellen, The Tonight Show Starring Jimmy Fallon, and Jimmy Kimmel Live!. Migos continue their takeover as cultural pioneers by pushing the boundaries of rap: the group recently enlisted two of the biggest females in rap, Nicki Minaj and Cardi B, to create rare moment for their blockbuster single “MotorSport” that will appear on their forthcoming CULTURE II album coming soon on Quality Control Music / Motown Records / Capitol Records.
TIDAL is a global, experiential, entertainment platform built for fans, directly from artists around the world. TIDAL members enjoy exclusively curated content that directly connect artists with their fans in multiple ways. The service offers high-fidelity, CD sound quality music, high resolution video, an opportunity to discover new artists via TIDAL Rising and unique experiences via TIDAL X. TIDAL is available in more than 52 countries, with more than a 52 million song catalog and 199,000 high quality videos. For more information, please visit.
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