By Jack Barnes
MTV will team up with Woodies featured artist A$AP Ferg to document the day leading up to his highly anticipated performance, while at the same time telling some personal stories as they relate to his time in Austin – resulting in a Snapchat Story that will look unlike any other content on the platform through the use of various lenses and filters. The ‘documentary’ will roll out live as filmed on Wednesday, March 16, in 10-second increments, keeping Snapchat users engaged throughout the day.
For background, “MTV Woodies/10 for 16” is a newly reimagined edition of MTV’s annual emerging artists festival. Now, in its 12th year, the “Woodies” will forgo its classic award show format this year to embrace artist co-signing and showcase more music than ever, by celebrating ten emerging artists set to break big in 2016.
As previously announced, Travis Scott, The Chainsmokers, CHVRCHES, Jack Garratt, Kehlani, Anderson .Paak & The Free Nationals, Jidenna, BØRNS, A$AP Ferg and Lukas Graham will take the stage for “Woodies/10 for 16” beginning at 5:00 p.m. CT.
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