MTV VMA Performers Experience Significant Growth in Key Sales, Chart and Streaming Popularity Following August 30th Telecast

By Jack Barnes

The 2015 telecast delivered more performances than in recent years from today’s biggest musical acts – including Miley Cyrus, Nicki Minaj & Taylor Swift, Macklemore and Ryan Lewis, The Weeknd, Justin Bieber, Demi Lovato, Tori Kelly, Pharrell Williams, Twenty One Pilots, A$AP Rocky and Nick Jonas. Every artist experienced significant growth in key sales, chart and streaming popularity that underscores the perpetual power of the VMA stage.

Below is an overview of the first 24 hours following the August 30th telecast:

Nick Jonas danced down the red carpet with his Moon Babes and debuted his new single, “Levels,” which spiked 108% on the iTunes charts after his performance.

Hip-hop queen, Nicki Minaj opened the show with her electrifying banger “Trini Dem Girls” that then segued into her soaring hit “The Night Is Still Young” with Taylor Swift.  Immediately following the performance, “The Night is Still Young” spiked an impressive 173% on iTunes.

Macklemore and Ryan Lewis brought the crowd to their feet outside the Orpheum Theater where they fired up their new dropped single “Downtown.” The highly anticipated single from their upcoming album debuted on the charts at #38 and immediately entered the iTunes Top Ten landing at #6 following their performance.

For his first performance of “Can’t Feel My Face,” The Weeknd performed the hit while bathed in a swath of red light.  The result was a 40% increase on the iTunes charts.

Justin Bieber’s triumphant return did not disappoint as the singer rose to new heights and took flight above the crowd to punctuate a medley of his hit Skrillex and Diplo collar  “Where Are Ü Now” and his newly released single “What Do You Mean?” “Where Are Ü Now” peaked at #9 on the iTunes charts while  “What Do You Mean?” remained at the top of the charts following his performance.

Demi Lovato got the crowd hot when she performed her summer jam “Cool for the Summer” under the setting L.A. Sun and gained significant 25% increase in sales. The single also returned to the Top Ten iTunes Top Songs landing at #8 post performance.

Tori Kelly’s soulful vocals brought the crowd to their feet during her first ever VMA performance. Her single “Shoulda Been Us” immediately spiked on the iTunes chart from #58 to #10 with a 289% increase. Additionally, Tori Kelly trended worldwide on Twitter for over 5 hours that evening with her performance being the “most Shazamed moment of the night.”

Twenty One Pilots & A$AP Rocky joined the show for a high energy mashup of their hits including TøP’s “Heavy Dirty Soul” and “Lane Boy” and the Harlem rapper’s “M’$.” “Heavy Dirty Soul” and “Lane Boy” gained 239% and 135% on the iTunes charts, respectively.

“The VMAs had an incredible impact on Tori Kelly not only in sales and streaming but overall awareness to consumers,” said Greg Thompson, EVP of Capitol Music Group. 

The 2015 VMAs broke the record for most social non-sports television program in the history of Nielsen’s TV social guide. With that kind of cultural impact, the VMAs remain the pre-eminent place for artists to push themselves creatively and deliver performances that resonate for years to come.

Enjoy this audio stream below after the jump.

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