Music Video Night @ SXSW ft. Buddy | Mass Appeal

Music Video Night made its SXSW debut featuring iAmOther recording artist Buddy. The Compton-born rapper took the audience at Austin’s Blanton Museum of Art through his catalogue of cinematic music videos, featuring direction by Jason Beattie, Ken Koller, Andy Hines, Grams, and even Buddy’s own father.

We kicked things off with an obscure ‘Flava in Ya Ear’ freestyle video from 2009, the track that first caught Pharrell’s attention and landed him his first deal at iAmOther. Buddy gave us the backstory on the creative approach to each visual and even FaceTimed director Andy Hines, who spoke to the audience live from his car somewhere in Canada. Buddy spoke about working with the likes of Mike Epps, Mike & Keys, Kaytranada and A$AP Ferg, who’s featured in his latest “vertical video” entitled “Black.” Check all the action above and follow @MusicVideoNight to hear about their next event.

Video shot by Masaki Imai & Jessica Rew
Edited by Jessica Rew
Produced by SpecialGuest & theBURBSLIFE
Hosted by Gregg Kaysen
Music courtesy of Buddy

Subscribe to Mass Appeal here:

————–Mass Appeal————–

What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.



Author: Guest Author

The articles published by the Guest Authors are the opinions of these writers. We encourage strong writers to write content related to getmybuzzup to share with our viewers.

1 thought on “Music Video Night @ SXSW ft. Buddy | Mass Appeal

Comments are closed.