Rising to fame with aid from a passionate cult fanbase, Watts rapper 03 Greedo’s impact has not lessened during his time in prison. Proving his inimitable star power and his fans’ devotion, Greedo drops “Trap House,” his latest music video. Produced by Mustard, “Trap House” is a classically L.A. windows-down jam, bathed in warm keyboards and swinging percussion. In the video, Greedo appears in the form of a cardboard cutout in the streets, inspiring elation and spontaneous parties as fans walk by. Leading the charge are OhGeesy and Rob Vicious from Shoreline Mafia, who contribute standout guest verses and transport cardboard Greedo around town in a Rolls Royce Wraith. The video also features archival footage of Greedo, as he performs his final show before going behind bars, kissing his mother, and wilding out in front of a sold-out crowd. Premiered by The FADER, and with audio premiered earlier in the week by Billboard, “Trap House” is the latest video from Still Summer In The Projects, executive produced by Mustard, following the YG-featuring, Rolling Stone-premiered strip club anthem “Wasted.” Enjoy this video stream below after the jump and please share this with friends.
Says Rob Vicious to The FADER: “It’s deeper than music with Greedo. It’s only right I come support my brother because he would do the same for us. #FreeGreedo”
The proper follow-up to 2018’s God Level, Still Summer In The Projects is Greedo’s first new project since beginning a prison sentence last summer. Behind the boards for every track, Mustard upgrades and refines the sound that dominated pop music, complementing his signature handclaps and hi-hat rolls with bouncy synths and liquid keys. Ever an unconventional emcee, Greedo approaches the beats from odd angles, sliding entrancing melodic lines squarely within the instrumental’s negative space. Spanning 11 songs, Still Summer In the Projects displays the versatility and variety typical of a Greedo project, ranging from wavy trap ballads like “Gettin Ready,” to ferocious and cocky street tales like “Bet I Walk,” and more. The project culminates in the gorgeous closing track “Visions,” which finds Greedo reflecting on his prison sentence and envisioning his comeback, ending with a confessional delivered by Greedo through a prison phone. Featuring Mustard behind the boards for every track, and with an additional appearance from Trilliano, Still Summer In the Projects releases on April 5th via Alamo/Interscope/10 Summers.
Earlier this month, 03 Greedo and Alamo Records unveiled “#LettersToGreedo,” a new website and social media initiative. Aggregating the best posts by Greedo fans who use the hashtag #LettersToGreedo on their social media posts, the new website is a testament to the passion of fans of Greedo, who is currently serving a prison sentence in Amarillo, Texas. A select few of the most passionate and creative #LettersToGreedo posters will earn an audio response from Greedo himself. Fans will also have the ability to submit audio or text directly to the website, and will be able to leave messages for Greedo at tel:432-216-2294. Promoted by Greedo’s artistic peers, including YG, Mustard, and OhGeesy of ShorelineMafia, and arriving with two new pieces of 03 Greedo merchandise, #LettersToGreedo is currently accepting submissions.
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Props to 03 Greedo