MyMy Music, the first ever fan-curated music streaming platform, has partnered with DJ Sense, a.k.a. Trendsetter Sense, to promote a selection of MyMy Hip Hop artists through Sense’s radio shows and to curate featured playlists on the MyMy app that profile his favorite tracks.
A Philadelphia native and Atlanta transplant, Sense first came on the scene when he created The Aphiliates, a DJ trio, in 2003. He currently produces his own show on Eminem’s Shade 45 Sirius XM channel and has another show on Hot 107.9 in Atlanta, where his discography aligns with hip-hop’s top performers, including Migos, T-Pain, Jeezy, Yo Gotti, Monica, Akon, Trey Songz and Chris Brown.
“DJ Sense’s influence here in Atlanta is an asset for MyMy artists,” said MyMy A&R representative JoJo Brim. “To be respected as a contender in hip-hop, you have to earn credibility in the ATL. This new radio exposure provides an awareness boost for independent artists that are showcased on our app, and aligning with DJ Sense further enhances our street cred amongst the players.”
“I’ve been so fortunate to work with some of the best talent in hip-hop,” said DJ Sense. “Through many collaborations with chart-topping artists, I’ve learned a lot, and now believe that my music insight and connections can help these independent artists on MyMy’s platform significantly as I take on an influencer role for the company.”
In 2017, MyMy Music launched its first genre-specific product, MyMy Hip Hop, created to make music discovery more focused and entertaining. The app uses a proprietary process called “blind judging” as part of the streaming process. An industry first, blind judging randomly cues tracks for listeners without providing any information about the artist, including name, hometown, appearance, cover art, or other affiliations. Tracks are judged solely on merit of the music.
Individual artist promotion is based on crowd-sourced judging where favorably-rated songs are playlisted, instantly building credibility for the artist from MyMy’s fast-growing listener pool of registered users. In addition to the listener-prompted trending playlist, MyMy Hip Hop uses partnerships with various influencers and artists, which promote their favorite indie artists through branded playlists on the site’s homepage, as a way to maximize artist exposure.
I have a passion for blogging about what's trending in Hip Hop, R&B, and Celebrity Entertainment. I'm a huge sports fan; my favorite teams are The NY Knicks & NY Jets. I also enjoy spending time with family, and working hard as hard work pays off.